The role of bees and our commitment to them
Bees are without doubt among the most valuable allies for the success of our crops. These insects have both productive and environmental value.
Their productive value lies in honey, propolis, pollen and wax, and above all in their key role as pollinators: only healthy bees in sufficient numbers can pollinate our crops properly, so that many flowers turn into juicy fruit and yields are good.
At the same time, they play a vital environmental role by pollinating wild plants, contributing significantly to the conservation of biodiversity.
This is why the very presence of bees is a clear indicator of both productivity and environmental protection.
In recent times, however, bees have been under severe pressure and face growing difficulties caused by many factors, including the intensification of farming, loss of natural habitats, climate change, new natural predators and fewer food sources.
Intensive agriculture is characterised by an increasing use of plant protection products, including broad-spectrum insecticides that are dangerous for our small allies.
Our commitment to bees
In light of all this, our main commitment is to protect bees by creating the best conditions for them to thrive alongside our crops. In practice, we always keep hedgerows and natural areas between our fields, treating them as “ecological islands” of wild plants and animals. Every year we place beehives to help repopulate and conserve bee colonies, choosing areas away from sources of contamination that are useful for pollinating the fields.
In addition, all the pest and insect control strategies we apply take the protection of pollinators and bees into account. For this reason we select and use, only when there is a proven need, insecticides with targeted active substances that act on the target pest (aphids, mites and so on) but are selective and therefore harmless to beneficial insects (bees and other pollinators).
Bees and their work are an example of community and life, which is why each of us should do our utmost to protect them.
“If the bee disappeared off the face of the earth, man would only have four years left to live”, a saying often attributed to Albert Einstein.
